Consumers set up a blockbuster holiday season at the Box Office
Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting. Explore high performing audience segments across industry verticals to ensure you are driving campaign success.
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Comscore Predictive Audiences privacy-forward audience targeting solution delivers the same KPIs as cookie-based tactics at a fraction of the cost. Our Predictive Audiences helped a major auto manufacturer produce a 74% lower cost per acquisition than the alternate behavioral cookie-based segments and a 34% lower cost per acquisition than the traditional contextual segments.
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Industry verticals included:
Political
Retail
Media & Entertainment
B2B
Sports & Gambling
Gaming
Automotive
Insurance
Activate your privacy-forward programmatic targeting today with Comscore on the shelf PMPs.
Comscore Predictive Audiences™ is the industry’s first cookie-free targeting capability that enables advertisers to reach desirable audiences based on deterministic...