Intercorp y el valor de los datos
Celebrating Data Privacy Day
Three Trends Rebooting TV Measurement
In the last installment of Comscore's "Advancing Toward a Common TV Measurement Currency" series with Beet.TV, Chief Product Officer David Algranati discusses how TV is changing, and what measurement...
Condé Nast y el futuro de los medios
Caracol TV y los retos de la industria de medios
Local TV Shines As Viewers Seek Pandemic News
In the newest installment of Comscore’s “Advancing Toward a Common TV Measurement Currency” leadership series, Carat’s SVP and Group Director of local media activation discusses the prominence of loca...
Adsmovil y la publicidad programática
TV Needs an Impression-Based Currency for Pay-Per-Performance
Penguin Random House y los cambios en la industria editorial
OTT Shows Key Strength in Impression-Based Targeting
Renault: Comprar un auto en línea
La transformación digital de Kimberly-Clark
ADN Sección Amarilla y la transformación digital
TV Must Embrace Digital-Style Buying
We’re Breaking Silos for Audience-Based Buying
TV Ads Move Toward Cross-Platform Delivery
Local TV Buys Gain From Digital Insights
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen