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What’s past is prologue, and as digital advertising continues to grow in importance and sophistication – as both a direct response and branding medium – there’s a lot we can learn by studying its evolution. From click-through rates and cookie deletion to sales lift, in-target delivery, viewability and cross media measurement, this presentation will share key learnings Comscore has uncovered in partnership with global clients. These findings will shed light on the current state of the industry and guide marketers down a path towards more effective planning, analysis and overall improved results.