Obtenha informações sobre a audiência de CPG

A Comscore permite que as marcas de CPG planejem, viabilizem e avaliem melhor a publicidade entre plataformas para aumentar o engajamento e o retorno sobre investimento.

As soluções de mensuração da Comscore ajudam você a aumentar a eficiência e eficácia da campanha e a revelar insights granulares sobre os seus consumidores-alvo de CPG - quem são, como consomem mídia e qual foi a jornada até comprarem a sua marca.

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Produtos a considerar

Path to Purchase Research

Comscore Consumer Journey™ provides deep, customizable insights on the consumer research process across the CPG industry, leading up to conversion on essential grocery and CPG purchases.

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Brand Effectiveness Measurement

Comscore Brand Survey Lift™ is a survey-based branding effectiveness solution that measures the total branding impact of cross-platform campaigns as well as lift by platforms, network, publisher, placement and creative across CPG consumer goods.

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Custom Solutions

Online Customer Journey

Online Customer Journey

Identify key digital touchpoints between category research initiation and category purchase. Report on frequency, intensity, and timing of digital touchpoint engagement and determine whether digital touchpoint engagement impacted downstream conversion.

Top Retail Merchant Report

Top Retail Merchant Report

This report provides digital commerce insights focusing on merchant-level basket performance using passively collected massive clickstream behavioral data inclusive of desktop and mobile.

Retail Product Category Insights

Retail Product Category Insights

Identify possible inflection points for specific categories based on digital spend trends. Available categories include: Video Game Consoles, Furniture & Appliances, Video Games, Consumer Electronics, Consumer Packaged Goods, Apparel & Accessories, Home & Garden.