Baixe agora
For high-performing ad campaigns and media strategies, buyers and sellers need to know who the ad was delivered to, how many times, and how that compares to other channels, like TV. And they need this information to integrate seamlessly into the platforms they use every day. Having access to trusted campaign delivery metrics -- such as demographics, reach, frequency and GRPs -- is essential.
This webinar presentation covered how vCE in DoubleClick provides media buyers and sellers with the real-time data they need in an effortless, actionable and trusted GRP solution.
Here are some of the key takeaways:
Please Note: While vCE is a global product, the vCE in DoubleClick integration is available in the U.S. only at this time. If you are interested in bringing vCE in DoubleClick to a non-U.S. market, please contact us.