In this presentation we talk about the launch of multi-platform measurement in Mexico, to know who, where and what is what people consume online independently of the device they use. We launched Comscore MMX Multi-Platform(R) in Mexico, that is our response to the market's need to understand total digital online consumption, deduplicating the audiences that read them independently if they see it in a PC/Laptop, smartphone or tablet.
Some of the main topics that you can find in the presentation are: