- 20 junho, 2016

The Value of a Digital Ad

Palestrante: Joris Goossens, VP Sales, Benelux, The Nordics & Russia, Comscore

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Joris Goossens, VP Sales, Benelux, the Nordics & Russia, Comscore looks closer at how to best optimise marketing efforts and connect with todays ‘connected consumer’.

This presentation covers the following topics:

  • The importance of understanding the true value of digital advertising activity
  • Why the best ads may never have a chance to be seen and what you can do about it
  • Looking at why IVT matters in viewability measurement and the significance of delivering in-view, fraud-free, brand safe to a targeted, human audience and effectiveness measures that identify brand and sales impact

Interested in how you can enhance the performance of your advertising campaigns? Contact us today!