Audiences are consuming content at an almost unbelievable rate. At the same time, advertisers are rushing to keep up with new and innovative branded integration and content opportunities in the fight for consumer attention.
Marketers are also more focused than ever on making authentic connections amidst cultural, political, and socioeconomic upheaval. With all of this to contend with, how can advertisers measure success? What counts as a “win”? And why is it more important than ever to focus on engagement?
Key Points