Now more than ever, marketers need to meet their customers where they are.
Branded content and partnerships are an amazing way to do so, but it can be complicated to decide on the details. Who is the best partner? How can you prove the ROI of the campaign? What metrics matter?
In this 30 minute briefing, we will help to answer these questions and more by covering the following:
This briefing is designed specifically for digital media buying and planning professionals, as well as agency professionals involved in their brand client’s research functions. The goal of this briefing, which is the first in this series, is to ensure clarity as well as management of campaign expectations throughout the media buying life cycle towards the most successful content marketing executions.