Detroit’s Average Ratings Increase 2.3% Versus Prior Week

Overview:

The Detroit, MI market saw a 2.3% increase in average live household rating this week versus the week of February 20, 2023.

It was a clean sweep on our series rankings again. WDIV (NBC) earned all the top five spots on broadcast networks, while FOX News Channel earned all the top five spots on cable. The success amongst these series transferred over to our network rankings as well. WDIV (NBC) earned an average live household rating of 4.0 and an average audience of 62.6K televisions. FOX News Channel in turn took the number one spot across cable networks, with an average live household rating of 1.1 and an average audience of 16.9K televisions.

However, on social media, it was WXYZ (ABC) who took the crown, with 116.7K total actions on Facebook, Twitter, and Instagram, across 554 Posts. Check out these insights, market persona, and our full rankings below.

Top Five Broadcast Series (by Rating)

Source: Comscore TV. Local TV® All Broadcast Networks, Detroit, MI Market, Week of 2/27-3/5, 2023, US.

Top Five Cable Series (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Detroit, MI Market, Week of 2/27-3/5, 2023, US.

Top Five Broadcast Networks (by Rating)

Source: Comscore TV. Local TV® All Broadcast Networks, Detroit, MI Market, Week of 2/27-3/5, 2023, US.

Top Five Cable Networks (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Detroit, MI Market, Week of 2/27-3/5, 2023, US.

Network Persona Spotlight: WDIV (NBC)

Source: Comscore TV, US, 2/27 – 3/5, 2023

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Source: Comscore Social, PowerRankings, 2/27-3/5, 2023, US.