In 2013 some of the most pronounced shifts in audience behavior occurred as consumers attempt to keep pace with the fast-evolving consumer technology trends. For the first time this year, multi-platform users (i.e. people who use both mobile and desktop devices) became the majority of the digital population — a milestone that was reached in April 2013. By the end of the year, a full 56 percent of digital media consumers constituted the ‘multi-platform majority.’
For more insights about the Multi-Platform majority, download a complimentary copy of the 2014 U.S. Digital Future in Focus report here.