A look at the UK’s top 10 channels in terms of unique viewers shows YouTube’s appeal as a music destination, with music video channels VEVO (12.7m UVs) and Warner Music (6m UVs) leading the way, and Universal Music Group (UMG) on 10th position with 1.2 million unique viewers.
The new YouTube Partner Reporting gives a comprehensive and granular view of the unique audiences within different YouTube partner channels, enabling advertisers to more-easily create and optimize campaigns across specific channels to reach desired target audiences.