Comscore Releases Top German Web Rankings for December

Christmas Shopping Drives Traffic to Retail and Greetings Sites

Google Sites Maintains Position as Top Property, while Microsoft Sites and eBay Battle for Second

LONDON, U.K., January 30, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its December rankings of the largest and fastest-growing Internet properties and site categories in Germany based on data from the Comscore World Metrix audience measurement service.

“While Google and Microsoft remain the most popular properties in Germany, the biggest gainers in December were online retailers,” said Bob Ivins, EVP of European Markets for Comscore. “Despite a relatively soft season for online retail traffic in Germany, five of the top ten gaining properties were retail sites, highlighting the importance of the Christmas season in driving online traffic during December.”

Top Gaining Site Categories for December

Online retail factored prominently into the top-gaining site category rankings for December, including Flowers/Gifts/Greetings (up 33 percent to 3 million visitors), Tickets (up 30 percent to 2.9 million visitors), and Fragrances/Cosmetics (up 16 percent to 2.7 million visitors).

The holiday season also drove traffic to several other categories, including Hobbies/Lifestyle – Food (up 40 percent to 3.9 million visitors), as Germans consulted the Internet for holiday recipes. E-cards (up 28 percent to 5.9 million visitors) and Shipping sites (up 17 percent to 4.4 million visitors) also experienced seasonal gains.

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top Gaining Properties for December

Online directory specialist Allesklar.com AG Sites increased 42 percent to 4.4 million visitors, while women’s community site, auFeminin.com Network jumped 18 percent to 2.3 million visitors.

*Ranking based on the top 100 German properties in December 2007.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top 25 Properties for December

Google Sites maintained its position as the top property in Germany with 23.7 million visitors, reaching 70 percent of the German online population. Microsoft Sites gained one spot to move into the second position with 17.8 million visitors, followed closely by eBay with 17.5 million. Amazon Sites (#11) and Fox Interactive Media (#20) each gained three spots in the December ranking versus November.

*Ranking based on the top 25 German properties in December 2007.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com