New Firefox Browser Propels Mozilla Organisation to More than 8 Million Visitors
LONDON, U.K., April 2, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its February rankings of the largest and fastest-growing Internet properties and site categories in Germany based on data from the Comscore World Metrix audience measurement service.
Online visitation figures traditionally dip slightly in February, since the shortness of the month means that there are fewer days on which visits can be recorded. Nonetheless, the month saw increases to the fragrances and cosmetics, career, pharmacy, automotive resources and sports categories. Uptake of its new Firefox Internet browser saw traffic to the Mozilla Organisation increase 91 percent to more than 8 million visitors.
Top Gaining Site Categories for February 2008
Top 10 Gaining Site Categories by Number of German Unique VisitorsFebruary 2008 vs. January 2008Total Germany, Age 15+ - Home and Work Locations*Source: Comscore World Metrix
Site Category
Total Unique Visitors (000)
Jan-08
Feb-08
% Change
Total Internet : Total Audience
33,904
33,814
0%
Fragrances/Cosmetics
1,748
2,505
43%
Career - Training and Education
243
341
40%
Pharmacy
1,236
1,660
34%
Automotive - Resources
8,348
9,855
18%
Sports
8,490
9,467
12%
Ground/Cruise
6,067
6,607
9%
Business to Business
5,655
6,149
Car Rental
2,615
2,809
7%
Auctions
18,034
19,339
Retail - Movies
3,324
3,503
5%
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for February 2008
Top 10 Gaining Properties by Number of German Unique Visitors*February 2008 vs. January 2008Total Germany, Age 15+ - Home and Work Locations**Source: Comscore World Metrix
Property
Jan-2008
Feb-2008
The Mozilla Organization
4,205
8,046
91%
KPN
2,453
4,341
77%
Axel Springer AG
6,517
9,484
46%
Amadeus Global Travel Distribution
2,633
3,438
31%
Sixt Group
1,891
2,239
Sueddeutscher Verlag Sites
2,381
2,747
15%
Verlagsgruppe Georg von Holtzbrinck
7,593
8,537
UNI-PROTOKOLLE.DE
1,337
1,502
MAGISTRIX.DE
1,595
1,792
Sparkassen-Finanzgruppe
4,898
5,434
11%
*Ranking based on the top 100 German properties in February 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for February 2008
Top 25 Properties by Number of German Unique Visitors*February 2008 vs. January 2008Total Germany, Age 15+ - Home and Work Locations**Source: Comscore World Metrix
Feb-08 Rank
Jan-08 Rank
Total Unique Visitors (000) Jan-08
N/A
1
Google Sites
24,380
2
eBay
19,102
3
Microsoft Sites
17,586
4
5
AOL LLC
16,058
United-Internet Sites
15,425
6
Wikipedia Sites
14,153
7
Otto Gruppe
14,129
8
Arcandor AG
13,903
9
10
ProSiebenSat1 Sites
13,416
T-Online Sites
12,613
11
14
Vodafone Group
11,943
12
Yahoo! Sites
11,570
13
Deutsche Telekom
11,536
15
Freenet.de Sites
10,470
Amazon Sites
10,287
16
20
17
Lycos Europe Sites
9,101
18
19
25
Vogel Burda Communications
6,294
21
Fox Interactive Media
5,807
22
ARD Sites
5,746
23
RTL Group Sites
5,650
24
Ciao Sites
5,288
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com