Comscore MMX Ranks Top 50 U.S. Web Properties for May 2008

Mother’s Day Prompts Growth to Flower and Gift Sites, while Summer Vacation Planning Drives Traffic to Travel Sites

Google Sites Remains #1 Property

RESTON, VA, June 18, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for May 2008 based on data from the Comscore MMX service. Content categories showing gains in May included flowers/gifts/greetings, jewelry/luxury goods/accessories, coupon, and travel sites.

“Mother’s Day was a key driver of Web activity in May, as the convenience of online shopping for flowers and gifts drew many to retail sites,” commented Jack Flanagan, executive vice president of Comscore MMX. “Summer travel was also on Americans’ minds this month as warmer weather and the end of the school year spurred vacation planning. With Americans feeling the pocket pinch of soaring gas prices, rising food costs and an unsteady market, scouring the Internet for hot travel deals was essential for many to ensure an affordable summer vacation.”

Honoring Mom Drives Traffic to Gift and Retail Sites

Flowers/gifts/greetings sites saw gains with the celebration of Mother’s Day on May 11. The category reached 42.4 million visitors, up 15 percent from April, making it the top-gaining category for the month. AmericanGreetings Property led the category with 15.7 million visitors (up 5 percent), followed by Hallmark with 5.5 million visitors (up 23 percent). Proflowers.com ranked third with nearly 5.5 million visitors, representing a 319-percent gain versus April and ranking it as one of the top-gaining properties for the month. The e-cards category also saw traffic increase, as it grew 8 percent to more than 35 million visitors.
Other retail categories gained as a result of Mother’s Day, including jewelry/luxury goods/accessories (up 9 percent to 17.5 million visitors) and mall sites (up 9 percent to 29 million visitors). MSN Shopping led the mall category with 7 million visitors, a 25-percent jump from April.

Traffic to Coupon Sites Increases as Economic Concerns Rise

With rising consumer costs affecting many Americans, coupon sites saw their traffic soar in May as people looked for ways of reducing their monthly budgets. The category grew 11 percent to 24.5 million visitors during the month, as each of the top five sites in the category experienced double-digit gains. Coupons, Inc. led the category with 7.2 million visitors (up 20 percent), followed by Eversave.com with 5.2 million visitors (up 13 percent) and CoolSavings.com with more than 5.1 million visitors (up 24 percent).

Summer Vacation Draws Many to Travel Sites

With Memorial Day marking the unofficial beginning of summer and vacation season, several travel categories achieved gains. The travel-information category grew 9 percent to more than 47 million visitors, led by Travel Ad Network with 11.7 million visitors (up 7 percent), Yahoo! Travel with 10 million visitors (up 5 percent), and Tripadvisor Sites with 8.2 million visitors (up 16 percent).

Online travel agent sites grew 7 percent to 45 million visitors, led by Expedia Inc. with 25.4 million visitors (up 8 percent), Travelocity with 12 million visitors (up 10 percent), and Orbitz.com with more than 9 million visitors. Travel – ground/cruise sites also saw an increase, up 6 percent to 11.2 million visitors.

Top 50 Properties

Google Sites maintained its #1 position in the Top Properties ranking, reaching 143.4 million Americans in May. Yahoo! Sites ranked second with nearly 143 million visitors, followed by Microsoft Sites with 121.3 million visitors. Time Warner – Excluding AOL moved up one position to #9 with 56 million visitors. IRS.gov jumped 14 positions to #20 with 31 million visitors, propelled by Americans checking the status of tax refunds and stimulus checks.

Top 50 Ad Focus Ranking

Platform-A continued to lead the Ad Focus ranking, reaching 90 percent of the nearly 191 million Americans online in May. 24/7 Real Media moved up three spots to #15, while Turn, Inc. jumped 6 positions to #26, reaching 39 percent of the online population.

TABLE 1

*Ranking based on the top 250 properties in May 2008

TABLE 2

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Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in Mayl. For instance, Yahoo! was seen by 74 percent of the more than 190 million Internet users in May.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

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Comscore, Inc.
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