Hulu Extends All-Time High to 924 Million Videos Viewed
RESTON, VA, January 5, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released November 2009 data from the Comscore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in November with nearly 31 billion videos viewed during the month, and Google Sites accounting for 39 percent of all videos viewed online in the U.S.
Top 10 Video Content Properties by Videos Viewed
Google Sites continued to rank as the top U.S. video property in November as it delivered 12.2 billion videos viewed with YouTube.com accounting for nearly 99 percent of all videos viewed at the property. Hulu ranked second with 924 million videos viewed (3.0 percent) followed by Viacom Digital with 500 million (1.6 percent) and Microsoft Sites with 480 million (1.5 percent).
Top U.S. Online Video Content Properties* by Videos ViewedNovember 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Property
Videos (000)
Share (%) of Video
Total Internet : Total Audience
30,986,670
100.0%
Google Sites
12,215,994
39.4%
Hulu
923,805
3.0%
Viacom Digital
499,497
1.6%
Microsoft Sites
479,638
1.5%
Yahoo! Sites
470,804
Fox Interactive Media
446,460
1.4%
Turner Network
336,952
1.1%
CBS Interactive
287,588
0.9%
AOL LLC
227,797
0.7%
MEGAVIDEO.COM
201,199
0.6%
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top 10 Video Content Properties by Viewers
More than 170 million viewers watched an average of 182 videos per viewer during the month of November. Google Sites attracted 129 million unique viewers during the month (94.7 videos per viewer), followed by Yahoo! Sites with more than 55 million viewers (8.5 videos per viewer) and Fox Interactive Media with 50 million viewers (8.9 videos per viewer). The average Hulu viewer watched 21.1 videos during the month, representing another all-time high for the property.
Top U.S. Online Video Content Properties* by Unique ViewersNovember 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Unique Viewers (000)
Average Videos per Viewer
170,647
181.6
129,037
94.7
55,145
8.5
49,981
8.9
47,460
6.1
43,738
21.1
43,280
11.1
42,572
11.7
FACEBOOK.COM
31,107
5.1
30,992
7.4
Amazon Sites
27,169
2.6
Top Video Ad Networks by Potential Reach
In November, Tremor Media ranked as the #1 video ad network with a potential reach of 85 million viewers, or 49.8 percent of the total viewing audience. Advertising.com Video Network ranked second with a potential reach of 80 million viewers (47.1 percent penetration) followed by YuMe Video Network with 73 million viewers (43.0 percent).
Top U.S. Online Video Ad Networks by Potential Reach of Unique ViewersNovember 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Viewer Penetration
Tremor Media - Potential Reach
84,977
49.8%
Advertising.com Video Network - Potential Reach
80,403
47.1%
YuMe Video Network - Potential Reach
73,419
43.0%
ScanScout Network - Potential Reach
68,246
40.0%
SpotXchange Video Ad Network - Potential Reach
66,090
38.7%
Break Media Video Ad Network - Potential Reach
56,731
33.2%
BBE - Potential Reach
55,562
32.6%
BrightRoll Video Network - Potential Reach
49,754
29.2%
TidalTV - Potential Reach
39,944
23.4%
Digital Broadcasting Group (DBG) - Potential Reach
26,283
15.4%
Other notable findings from November 2009 include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com