New Insights about the Customer’s Multi-Platform Path to Purchase will Help Retailers and Marketers Understand How to Optimize the Customer Experience and Drive Sales
RESTON, VA, October 3, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Kevin Levitt, Senior Vice President of Comscore Financial Services, will present at Money2020 in Las Vegas, NV on Monday, October 7, 2013 at 9:05 a.m. ET. The presentation, “The Multi-Screen Path to Purchasing,” will provide unique insights into the omnichannel consumer’s multi-device path to purchasing, helping retailers better understand how, when and on what device consumers are researching or purchasing products in order to optimize customer experiences and drive sales.
Nearly half of digital time spent on retail properties now occurs via smartphones and tablets, and one in 10 retail e-commerce dollars is now spent via a mobile device, totaling $4.7 billion in Q2 2013 alone. “With 67 percent of consumers saying that they have started shopping on one device but completed the purchase elsewhere, retailers and marketers must develop strategies for reaching consumers that are both consistent and complementary across devices,” said Levitt. “While a ‘one size fits all’ strategy may not apply, creating a streamlined shopping experience for consumers will be a key component of success in today’s digital world.”
The presentation will take place at the Aria Resort & Casino in Juniper 2, Level 3. For those unable to attend in person, real-time Twitter updates from both the presentation and the conference will be available via @ComscoreFS.
About Money2020
Money2020 brings together the worldwide community of innovators--including from payments, financial services, retail, mobile, marketing services, data and technology--that is profoundly changing how consumers and businesses manage, spend and borrow money. Money2020 will be held on Oct. 6-10, 2013 at the Aria in Las Vegas, and is on track for 4,000 attendees, including 300+ CEOs, from more than 1,500 companies and 50 countries. For more information visit www.money2020.com.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Kate DreyerComscore, Inc. +1 (571) 306-6447press@comscore.com