AOL Climbs into Second Place in Online Video Content Ranking with 71 Million Viewers
RESTON, VA, September 20, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service showing that 188.5 million Americans watched 46.7 billion online content videos in August, while the number of video ad views totaled 22.8 billion.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in August with 167 million unique viewers. AOL captured the #2 spot with 71.2 million, followed by Facebook with 62.2 million, NDN with 50.7 million and VEVO with 49.4 million. 46.7 billion video content views occurred during the month, with Google Sites generating the highest number at 17.4 billion, followed by AOL, Inc. with 992 million and Facebook with 803 million. Google Sites had the highest average engagement among the top ten properties.
Top U.S. Online Video Content Properties Ranked by Unique Video ViewersAugust 2013Total U.S. – Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: Comscore Video Metrix
Property
Total Unique Viewers (000)
Videos (000)*
Minutes per Viewer
Total Internet : Total Audience
188,499
46,746,596
1,294.3
Google Sites
166,966
17,437,897
521.6
AOL, Inc.
71,202
991,800
56.8
Facebook
62,183
803,148
21.6
NDN
50,650
569,815
92.0
VEVO
49,371
609,833
42.3
Microsoft Sites
48,894
689,704
33.0
Yahoo! Sites
45,049
368,975
79.2
Viacom Digital
44,434
452,938
45.2
Amazon Sites
34,499
133,380
22.5
Collective Video
31,857
149,318
29.1
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed nearly 22.8 billion video ads in August, with Google Sites ranking #1 with 3.2 billion ad impressions. Adap.tv came in second with more than 2.4 billion ads, followed by BrightRoll Platform with 2.4 billion and LiveRail.com with 2.2 billion. Time spent watching video ads totaled 8.5 billion minutes, with BrightRoll Platform and Adap.tv delivering the highest duration of video ads at 1.1 billion minutes each. Video ads reached 56 percent of the total U.S. population an average of 132 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 71.
Top U.S. Online Video Ad Properties Ranked by Video Ads* ViewedAugust 2013Total U.S. – Home and Work LocationsAd Videos Only (Content Videos Not Included)Source: Comscore Video Metrix
Video Ads (000)
Total Ad Minutes (MM)
Frequency (Ads per Viewer)
% Reach Total U.S. Population
22,755,256
8,518
132.3
55.6
3,171,612
301
28.5
35.9
ADAP.TV†
2,448,969
1,126
18.0
44.0
BrightRoll Platform**†
2,392,855
1,103
14.4
53.7
LIVERAIL.COM†
2,203,060
859
28.4
25.1
Specific Media**
1,665,541
645
13.0
41.2
SpotXchange Video Ad Marketplace†
1,249,149
467
28.1
Hulu
1,247,868
475
71.4
5.6
TubeMogul Video Ad Platform†
1,148,595
380
15.0
24.7
Tremor Video**
846,112
390
13.2
20.7
Videology†
751,183
291
9.8
24.8
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.**Indicates video ad network†Indicates video ad exchange/DSP/SSP
Top 10 YouTube Partner Channels by Unique Viewers
The August 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 47.8 million viewers. Fullscreen held on to the #2 position with 34.5 million viewers, followed by Maker Studios Inc. with 29.6 million, Warner Music with 26.9 million and ZEFR (formerly MovieClips) with 24.9 million. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (91 minutes per viewer), followed by Maker Studios Inc. (65 minutes per viewer). VEVO streamed the greatest number of videos (580 million), followed by Maker Studios Inc. (521 million).
Top YouTube Partner Channels* Ranked by Unique Video ViewersAugust 2013Total U.S. – Home and Work LocationsContent Videos Only (Ad Videos Not Included)Source: Comscore Video Metrix
Videos (000)
VEVO @ YouTube
47,764
580,437
40.8
Fullscreen @ YouTube
34,541
361,302
32.7
Maker Studios Inc. @ YouTube
29,573
521,066
65.1
Warner Music @ YouTube
26,921
159,047
19.2
ZEFR @ YouTube
24,893
126,822
13.8
The Orchard @ YouTube
21,197
87,548
12.1
Blizzard @ YouTube
18,261
43,062
4.1
rumblefish @ YouTube
17,784
44,429
7.0
Machinima @ YouTube
17,050
391,755
90.9
UMG @ YouTube
16,311
55,998
10.5
Other notable findings from August 2013 include:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com