Strategic Deal Leverages TRA's Validated Media TRAnalytics® Platform
NEW YORK and RESTON, VA. October 31, 2013 – TiVo Research and Analytics, Inc. (TRA), the largest provider of single-source TV viewing and purchase data for advertisers and networks, and Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that they have partnered and signed a deal with the Procter & Gamble Company as its single-source cross-media measurement solution. The agreement covers P&G's US media spend for TV and digital.
An industry first, this largest single-source cross-media solution anonymously matches media exposure from millions of households (TV, online video and banners) with actual purchase behavior from those same households.
"Single source data has proven to be the gold standard for media planning and measurement," said Lauren Hoenig, P&G's North America Media leader. "Through this deal, P&G will have access to TRA's Media TRAnalytics® Platform as well as TRA and Comscore's data rich single-source cross-media solution. This will enable more effective planning, tracking and measuring of our ads across platforms, which in turn, will drive effectiveness and efficiency."
"We are thrilled to be working with Comscore to bring P&G the desired media planning, buying and ROI results for TV and digital," said Mark Lieberman, Chairman of TRA. "Our deal underscores the value of TRA's proprietary platform and single-source solution." Lieberman noted that the new partnership with Comscore creates an industry-leading cross-media solution with exciting prospects for both companies.
"We are excited to extend our existing vCE relationship with P&G beyond digital to now include TV and cross-media measurement," said Serge Matta, President of Comscore. "The combined single-source platform promises to deliver new marketing insights and media optimization opportunities that advertisers can use with confidence for cross-media campaign planning and measurement."
About TiVo Research and Analytics, Inc. (TRA)TiVo Research and Analytics, Inc. (TRA), a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), is a leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of client CRM engagements. TRA's web-based Media TRAnalytics® and TV Health Ratings platforms matched the TV advertising households actually receive with the products the same households actually buy, enabling TRA clients to find "The Right Audience®" while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. TRA clients include Procter & Gamble, CBS, A&E Television Networks, ION Media, Oscar Mayer, Sunovian and Starcom MediaVest Group. More information at: www.traglobal.com.
About TiVoFounded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). Today TiVo is a global leader in advanced television service for virtually any platform or device. TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single-solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search and deliver millions of pieces of broadband, cable and broadcast content directly to the television. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com.
TiVo, the TiVo Logo, TRAnalytics, 'The Right Audience', Power||Watch and Purchaser Rating Points are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2013 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. Through its Audience Analytics, Advertising Analytics, and Digital Enterprise Analytics product suites, Comscore provides its clients with a variety of on-demand software, real-time analytics and custom solutions to succeed in a multi-platform world. The proprietary Comscore Census Network™ (CCN) leverages a world-class technology infrastructure to capture trillions of digital interactions a month and power big data analytics on a global scale for its more than 2,000 clients, which include leading companies such as AOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN, France Telecom, Financial Times, Fox, LinkedIn, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, Universal McCann, Verizon, ViaMichelin and Yahoo!.
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, the expected capabilities and efficacy of the cross-media measurement solution offering. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under "Risk Factors" in TiVo's public reports filed with the Securities and Exchange Commission, including TiVo's Annual Report on Form 10-K for the fiscal year ended January 31, 2013, TiVo's Quarterly Reports on Form 10-Q for the quarters ended April 30, 2013 and July 31, 2013, and Current Reports on Form 8-K. TiVo cautions you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com