Finance - Social Media Ranking by Engagement in India

In January 2023, FamPay - India’s first neobank for teenagers and their families – ranked in twelve position with 479,552 followers, but in first position in terms of engagements (‘Actions’) it received from its social audience, with 592,091 actions. State Bank of India had the biggest audience but occupied the 6th position on the ranking with 382,179 cross-platform actions. (Cross-platform (CP) actions mean actions across the combined space of Facebook, Twitter & Instagram. Actions include reactions, shares, comments, retweets, favourites, and loves.)

Here's the ranking of the top 12 properties in Finance in India in January 2023:

		Properties	Actions (CP)	Actions Per Post (CP)	Audience (CP)
1.		FamPay (IN)	592,091	19,736	479,552
2.		Groww (IN)	532,957	2,287	719,655
3.		ICICI Prudential Life Insurance (IN)	522,183	8,034	535,581
4.		Axis Bank (IN)	454,276	4,246	4,261,184
5.		Union Bank of India (IN)	413,450	2,037	2,894,716
6.		State Bank of India	382,179	1,599	24,819,686
7.		IndusInd Bank (IN)	312,004	2,122	2,446,420
8.		Bajaj Finserv (IN)	300,179	463	2,578,901
9.		Bank of Baroda (IN)	222,294	731	3,993,907
10.		Pi Network (Mobile App) (IN)	164,989	14,999	4,934,958
11.		Punjab National Bank (IN)	158,623	567	2,230,963
12.		Motilal Oswal Financial Services Ltd (IN)	152,322	504	601,717

Source: Shareablee powered by Comscore, Finance, January 2023, Instagram, Facebook and Twitter, India

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