Ranking21 março, 2016

Comscore Ranks the Top 50 U.S. Digital Media Properties for February 2016

RESTON, VA, March 21, 2016 – Comscore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. online activity at the top digital media properties for February 2016 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 243.6 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 202 million visitors.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile) February 2016 Total U.S. – Home and Work Locations Source: Comscore MMX Multi-Platform
Rank	Property	Unique Visitors/Viewers (000)	Rank	Property	Unique Visitors/Viewers (000)
	Total Internet : Total Audience	258,974
1	Google Sites	243,601	26	SheKnows Media	81,018
2	Facebook	206,480	27	BuzzFeed.com	80,526
3	Yahoo Sites	204,421	28	WordPress.com*	79,285
4	Microsoft Sites	194,845	29	New York Times Digital	76,980
5	Amazon Sites	171,828	30	ESPN	75,625
6	AOL, Inc.	166,258	31	Zillow Group	74,858
7	Comcast NBCUniversal	152,426	32	WashingtonPost.com	73,361
8	CBS Interactive	148,167	33	WebMD Health	72,520
9	Apple Inc.	141,569	34	Adobe Sites	72,425
10	Mode Media	137,043	35	Meredith Digital	70,728
11	Turner Digital	126,352	36	Answers.com Sites	68,714
12	Wikimedia Foundation Sites	119,749	37	TripAdvisor Inc.	66,759
13	Linkedin	119,192	38	Mail Online / Daily Mail	66,705
14	Twitter	117,545	39	Netflix Inc.	66,381
15	Weather Company, The	114,912	40	About	66,253
16	Time Inc. Network (U.S)	109,740	41	Cox Enterprises Inc.	65,813
17	Hearst	100,853	42	Vimeo	63,595
18	USA TODAY Network	100,366	43	Vox Media	62,542
19	eBay	96,214	44	Intuit	61,690
20	Yelp	87,963	45	Tribune Media	61,128
21	Wal-Mart	87,873	46	craigslist, inc.	60,931
22	Pinterest.com	86,649	47	Groupon	59,776
23	Pandora.com	84,896	48	Viacom Digital	58,923
24	PayPal	83,321	49	Fox News Digital Network	58,677
25	Conde Nast Digital	81,846	50	Tribune Publishing	57,067

Comscore Top 50 Properties (Desktop Only) February 2016 Total U.S. – Home and Work Locations Source: Comscore MMX
Rank	Property	Unique Visitors (000)	Rank	Property	Unique Visitors (000)
	Total Internet : Total Audience	233,898
1	Google Sites	202,026	26	Intuit	34,196
2	Microsoft Sites	156,278	27	Pinterest.com	31,592
3	Facebook	142,399	28	Weather Company, The	31,084
4	Yahoo Sites	140,633	29	PayPal	30,866
5	Amazon Sites	96,895	30	TripAdvisor Inc.	30,744
6	AOL, Inc.	81,195	31	Zillow Group	29,982
7	Mode Media	72,337	32	New York Times Digital	29,309
8	CBS Interactive	59,447	33	WebMD Health	28,425
9	Wikimedia Foundation Sites	56,439	34	Purch	27,922
10	Comcast NBCUniversal	55,360	35	Netflix Inc.	27,829
11	Turner Digital	48,479	36	Reddit	27,744
12	eBay	48,230	37	Conde Nast Digital	26,188
13	Apple Inc.	47,261	38	Meredith Digital	25,971
14	Hearst	40,770	39	Expedia Inc	25,827
15	Linkedin	40,711	40	WashingtonPost.com	25,817
16	USA TODAY Network	39,911	41	SheKnows Media	25,283
17	Time Inc. Network (U.S)	39,299	42	Ziff Davis Tech	24,753
18	Ask Network	37,947	43	Fox News Digital Network	23,541
19	Wal-Mart	37,455	44	Cox Enterprises Inc.	22,922
20	Twitter	37,446	45	Answers.com Sites	22,888
21	About	37,172	46	Valve Corporation	22,725
22	Dropbox Sites	36,239	47	JPMorgan Chase Property	21,950
23	craigslist, inc.	35,944	48	Demand Media	21,851
24	Adobe Sites	35,689	49	Vox Media	21,669
25	Yelp	35,520	50	ESPN	21,213

Comscore Ad Focus Rankings (Desktop Only) February 2016 Total U.S. – Home and Work Locations Source: Comscore MMX
Top 30 Syndicated Ad Focus Entities				Top 20 Ad Networks/Buy Side Networks
Rank	Property	Unique Visitors (000)	% Reach	Rank	Property		Unique Visitors (000)		% Reach
	Total Internet : Total Audience	233,898	100.0
1	Taboola	199,473	85.3	1	Google Ad Network**		219,584		93.9
2	Google	194,551	83.2	2	Yahoo Audience Network**		201,682		86.2
3	Yahoo Sites	140,633	60.1	3	Conversant**		193,520		82.7
4	Facebook.com	140,133	59.9	4	Criteo**		187,661		80.2
5	MSN	137,260	58.7	5	RadiumOne**		178,046		76.1
6	ShareThis	137,138	58.6	6	RhythmOne**		176,695		75.5
7	Outbrain	127,120	54.3	7	Exponential**		163,932		70.1
8	YouTube.com	103,504	44.3	8	Gamut - Network**		149,421		63.9
9	Amazon.com*	88,430	37.8	9	Collective Display**		148,333		63.4
10	Gravity Personalization	86,235	36.9	10	Advertising.com**		147,132		62.9
11	RevContent	81,360	34.8	11	Media.net Contextual Ads**		122,183		52.2
12	AOL, Inc.	81,195	34.7	12	Rocket Fuel**		114,277		48.9
13	Mode Media	72,337	30.9	13	Amobee**		104,859		44.8
14	Windows Live	71,329	30.5	14	SourceKnowledge Video Network**		72,558		31.0
15	Linkedin	40,711	17.4	15	Vibrant Media**		61,334		26.2
16	USA TODAY Network	39,911	17.1	16	Specific Media**		60,857		26.0
17	Ask Network	37,947	16.2	17	GumGum**		59,332		25.4
18	About	37,172	15.9	18	AdBlade Network**		52,515		22.5
19	Twitter.com	36,398	15.6	19	Undertone Networks**		52,472		22.4
20	CNN Brand	36,159	15.5	20	Xaxis Publisher Network**		52,451		22.4
21	Yelp	35,520	15.2
22	Walmart.com	34,155	14.6	Top DSP/SSP/Ad Exchange Entities
23	NBC News Digital	32,885	14.1	1	OpenX**	155,614		66.5
24	CBS News	32,453	13.9	2	engage:BDR**	95,326		40.8
25	Zillow Group	29,982	12.8
26	Blogger	29,819	12.7
27	New York Times Digital	29,309	12.5
28	LD Content	29,305	12.5
29	Intuit.com	28,929	12.4
30	WebMD Health	28,425	12.2

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in February. For instance, Yahoo Sites was seen by 60.1 percent of the 234 million desktop internet users in February.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

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About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit www.comscore.com.

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