On this episode of the "IAB There" webcast, Comscore's Bill Livek and LiveRamp's Scott Howe join the IAB's David Cohen for a discussion on how the industry can help usher in the next generation of TV.
To learn more about IAB There, IAB’s daily talk show covering the hot-button topics of the day, please visit https://www.iab.com/iab-there-podcast/.
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