‘TV Will Never Be the Same’ After Addressability
The Convergence of Linear & OTT Measurement
Pioneering the Next Frontier in Programmatic
Programmatic continues to change how brands and agencies approach advertising. What might be the next development or trend? Comscore’s trusted partners share their thoughts on the next frontier in pro...
Selecting Segments Amid Programmatic Clutter
Balancing Contextual and Audience Targeting
Measuring and Optimizing Programmatic KPIs
As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners s...
Activating Comscore Segments for Improved ROI
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
The Future of CTV Advertising Panel
Time spent online by the numbers