Specifically, this new offering will bolster ad effectiveness studies designed to help clients understand the extent to which their campaigns met established KPIs.
Allows you to access brand level competitive advertising insights as well as overall category insights, to understand the media landscape.
Cross-screen assets to give you a true understanding of how you are reaching audiences.
Provides clients with measurement that helps them understand the effectiveness of their advertising at driving key outcomes
James Muldrow está com a Comscore há 10 anos, e vem liderando a evolução do público digital da Comscore e do total de produtos de painel doméstico para publicidade digital, medição comportamental / atitudinal e segmentação em dezenas de mercados globais.
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