Senior Growth Marketing Manager

Job Title: Senior Growth Marketing Manager

Location: New York, NY or Remote

Come join the Proximic by Comscore team, a high growth startup within Comscore!

The Proximic by Comscore team is dedicated to transforming the landscape of programmatic advertising by redefining traditional targeting solutions and leading the industry with cutting-edge technologies that prioritize consumer data privacy. We are committed to empowering brands, publishers, and ad platforms to reach the right audiences while maximizing ROI through high-quality data and innovative technology.

Proximic by Comscore is looking for a passionate and experienced Senior Growth Marketing Manager to join our growing Marketing team, leading our efforts in driving revenue growth through innovative marketing strategies across branding and demand generation efforts. This high-visibility role will be instrumental in defining and executing Proximic by Comscore’s growth marketing strategy across multiple channels, including email, content, social media, SEO, and paid search. The ideal candidate will have a strong background in programmatic advertising, exceptional storytelling skills, and a data-driven approach to growth.

What You'll Do:

• Storytelling & Messaging: Develop and lead Proximic’s storytelling approach, crafting compelling, relevant messaging to support branding and lead generation initiatives.
• Content Creation: Oversee the creation of high-quality content, including blogs, guides, white papers, and other thought leadership pieces that resonate with our target audience and position Proximic as an industry leader.
• Demand Generation: Lead demand generation strategies, focusing on conversion optimization and audience segmentation to drive high-quality leads. 
• Email Marketing: Design and execute effective email marketing campaigns to nurture leads, drive engagement and ROI, ensuring alignment with Proximic’s brand and goals.
• Social Media Management: Own the strategy and execution for Proximic’s LinkedIn presence, to drive engagement and expand our reach and brand awareness within the industry.
• Data Analysis and Reporting: Track and analyze performance metrics across all marketing channels, leveraging insights to optimize campaigns and inform strategy.
• Cross-Functional Collaboration: Work closely with product marketing, sales, and account management teams to align messaging and drive cohesive marketing strategies that support overall business objectives.
• SEO & Paid Search: Develop and implement SEO and paid search strategies to drive high-quality traffic, enhance visibility, and generate leads.

What You'll Need:

• Experience: 5+ years of experience in B2B growth marketing, demand generation, or a related field.
• Programmatic Expertise: Must have experience in programmatic advertising or ad tech, with a solid understanding of industry dynamics and terminology.
• Proven Track Record: Demonstrated success in executing and optimizing lead generation and branding campaigns.
• Content & Storytelling: Strong writing and storytelling skills with experience creating compelling content that engages and educates audiences.
• Technical Skills: Experience in SEO, paid search, social media management (LinkedIn), and email marketing platforms is a big plus.
• Data-Driven: Strong analytical skills, with experience measuring and optimizing marketing performance based on data insights.
• Project Management: Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
• Collaboration: Excellent communication and collaboration skills, with experience working cross-functionally to achieve shared goals.
• Self-Starter Mindset: Must be highly self-motivated, capable of working independently, and comfortable thriving in a remote-first environment alongside a dispersed team.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• Compensation: $135,000 - $145,000; Commensurate with experience

About Comscore

At Comscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.

EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.

To comply with federal law, Comscore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.

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Senior Growth Marketing Manager
https://www.comscore.com/por/Sobre/Carreiras/Vagas?sfid=1320