More Insights

It's All About the Audience

ID-Free Targeting that Performs

Getting Started With Privacy and Regulation – The Time To Experiment Is Now

The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including privacy and regul...

Comscore Congressional District CTV Index

Making the Right Bets When It Comes to Programmatic

Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...

Advertising is about the consumer journey and how to move products off shelves. Successful campaigns are designed around raising upper funnel awareness and driving lower funnel response, meaning adver...

Comscore Campaign Ratings Local

The Social Bowl: Top Brands, Influencers and Content throughout the Big Gam...

Audience Recommendations for Every Vertical

Unlocking the Advertising Power of YouTube

The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...

Growing Big Game Audiences in 2024

Fast Facts: Chinese New Year 2024 on social media

Scoring with Comscore: A Data Driven Approach for Winning Insights on Sport...

Scoring on the Madness of March

Ad Optimization and Cutting Through the Noise in a Crowded Media Year

Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...

Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform A...