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It’s All About Audience Reach Across Screens: Key Themes from CES 2024

After a whirlwind week at CES with our clients, partners, and team, we came back more energized than ever to jump into 2024. The unifying theme at the event was a laser-focus on audiences: reaching th...

Closed Loop Cross-Platform Audience Reach with Comscore

As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-pla...