2024 State of Gaming Report
If Americans’ search behavior is any indication which way they’re leaning towards voting for the next American Idol, it looks like it’ll be a runaway victory for Adam Lambert. Compared to other contestants Kris Allen and Danny Gokey, Lambert generated a whopping 78% of all searches for the three finalists during the week ending May 10, according to Comscore Marketer data. (Incidentally, Females Age 35-64, who apparently have a track record of predicting the annual Idol winner, gave Lambert a slightly higher 80% of the vote.)
Okay, so maybe predicting that overwhelming favorite Lambert as the eventual victor isn’t exactly going out on a limb. But the search behavior also seems to have picked up on an interesting trend, which is that it shows Kris Allen narrowing the gap considerably with Danny Gokey from the week ending May 3 to the week ending May 10. Certainly an interesting indicator in hindsight considering that the dark horse leapfrogged Gokey to make the final two.