2025 State of Programmatic Report
Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point. Read more
Summer Audience Guide
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Consumers set up a blockbuster holiday season at the Box Office
Enter Generative AI Search
Media Consumption during the Coronavirus Pandemic
Leveraging Digital Platforms to Drive Live Sports Tune-In
More than 90 percent of linear sports content is viewed live, making it a valuable place for advertisers to reach engaged audiences.* In fact, $10.3 billion in ad dollars were spent on sports programm...
2017 State of Travel
Warc Webinar: 5 Digital Marketing Lessons from Comscore
2015 U.S. Digital Future in Focus
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in rec...
Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...
NCAA March Madness Online
Optimizing Content and Marketing Strategies for Today’s Health Insurance Sh...
Mobile Path to Purchase