2024 State of Gaming Report
The buying and selling of advertising is growing increasingly complex, with advertisers and agencies trying to reconcile multiple systems and a variety of data sources in order to successfully create campaigns that meet their brand goals. Our mission here at Comscore is to continue simplifying that buying and selling process, giving our clients the quick access to the metrics they need in the workflows they use every day. Ultimately, this helps the entire industry to create a better, simpler media ecosystem.
A few months ago, we announced that vCE in DoubleClick is now widely available, which gives our clients near real-time access to independent and trusted digital display and video campaign insights directly in the DoubleClick platform. This integration makes it easier than ever for them to compare those metrics – such as reach, frequency and GRPs – against TV and other types of traditional advertising. What’s more: Having quick access to these cross-screen comparable audience delivery metrics also agencies and advertisers to optimize on-the-fly and improve future campaign outcomes. Interested in learning how you can simplify the planning, execution and measurement of your campaigns? Learn how to get the metrics you need to set the stage for reaching your campaign and brand goals time and time again.
Register for our webinar on October 21st at 11am PST / 2pm EST, where you’ll be joined by Anne Hunter, SVP Global Marketing Strategy at Comscore, Inc. and Paul Trieu, Product Manager at Google, to learn about:
There will also be a demo of the new simple and easy to read reports, and a Host Q&A.
Register now