2025 State of Programmatic Report
Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point. Read more
Summer Audience Guide
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Consumers set up a blockbuster holiday season at the Box Office
The Opportunity for Advertisers and Publishers in Light of the Recent Cooki...
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
Consumer digital behaviors and technology preferences have evolved at lightning speed over the past decade. In recent years, signal loss has become a prevalent issue for advertisers attempting to reac...
Enter Generative AI Search
As Smart Speakers Evolve, So Do Consumers
Televisionation Comscore Update
ITVT/TVOT presents a new episode of “Televisionation,” a video/audio podcast exploring the advanced/interactive-TV industry.
Comscore and the Role of Privacy: Context and History of Online Measurement
Comscore's Work on Online Measurement in a Privacy-Forward Future
What happens to ad targeting if user tracking goes away?
Comscore Reaches Integration Milestone for YouTube Measurement in Google Ad...