2024 State of Gaming Report
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Comscore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interestin...
Roku Leads OTT Streaming Devices in Household Market Share
Mobile Ads Drive Higher Brand Lift Than Desktop Ads
3 Reasons to Use Influencer Marketing
Social media has spawned a new generation of product spokespeople. Gone are the days when only athletes, musicians and celebrities endorsed products. Instead, brands are turning to social influencers.
Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...
Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Sp...
Kantar and Comscore expand upon partnership, add SimilarWeb
Understanding CNN’s Unduplicated Cross-Media Audience Footprint
Comscore and Our Continued MRC Accreditation Momentum
Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...
Traditional News Publishers Take Non-Traditional Path to Digital Growth
“Mobile is Eating Bricks and Mortar”
iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base
Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...
Comscore in Journal of Advertising Research on How to Distinguish “Valuable...
Warc Webinar: 5 Digital Marketing Lessons from Comscore