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A New Model for a New Era of Cross-Platform Measurement

Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail

We’re now in the thick of the 2015 online holiday shopping season, and the shopping dynamics this year are as interesting as ever. And while I could pontificate on any number of fascinating storylines...

Nine Consecutive Billion-Dollar Days of Online Desktop Spending Mark the Lo...

Q3 2015 E-Commerce Jumps 15% Y/Y to $69.7 Billion in Sales

Multi-Platform Media Planning in Practice

In our previous blog post, Bringing Mobile into the Digital Media Planning Process, we examined how the shift in consumers’ digital consumption has created challenges in planning efficiently. Specific...

Join Us: Reach the Right Audiences, Faster with Comscore vCE in Google Doub...

It's Make it or Break it Time for the Fall TV Season

Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The Future of Ad Performance and Effectiveness

The Future of TV: Audience Lift and Audience Shift

Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...

The Rise of the Super Viewer and Why Advertisers Should Care

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...

How the Power of Habit Drives Mobile App Usage

Is the Future of TV Programmatic?

Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...