2025 State of Programmatic Report
Golden Globes, Oscars and More: Reaching your Audience
It’s All About Audience Reach Across Screens: Key Themes from CES 2024
5 Surprising Audiences Watching the Big Game
The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime shows to those tuning in for a certain ce...
Top Trends to Keep an Eye on in 2024
New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaig...
Concert Movies Sing at The Box Office!
To have two concert films, “Renaissance: A Film by Beyoncé” this past weekend and the mid-October debut of “Taylor Swift: The Eras Tour,” both topping the weekend box-office chart in a single year is...
Enter Generative AI Search
Generative AI: writing, editing and designing in 2023
Football Sees Another Week of Success in Albany-Schenectady, NY
Football Fans are in Mid-Season Form in Minneapolis-St. Paul, MN
Three key insights for podcast advertising, in a privacy-centric landscape
Football Coverage Shines on Broadcast & Cable in Sacramento, CA
What marketers should know about the future of cross-platform measurement
The ‘Beckham’ series effect on social media
A Sports Filled Week in San Antonio, TX
Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore, MD
Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...