More Insights

ARF Holds Kickoff Meeting for Online Research Quality Council (ORQC)

Comscore Begins MRC Audit

News From the Research Trenches

I joined Comscore as Chief Research officer on May 30, but this is my first post to the Comscore blog. I’ve spent a lot of time these past three months meeting with clients and working with industry g...

An Embarrassment of Riches

How the Availability of Information Impacts Marketing Spending

Young Adults and Newspapers

I found it ironic last week when I read the headline in Monday’s New York Times, “Young Adults are Giving Newspapers Scant Notice,” because there I was, a young adult, reading this newspaper article....

Beckham in the States: From the Cosmos to the Galaxy

Spotted on Second Life...

Demonstrate the ROI of Search Marketing

Beyond Direct Response: Search's Role in the Media Mix for Branding and Of...

Comscore's Cookie Deletion White Paper Now Available

Thoughts on Wal-Mart and ISP Data

From “Goat” to “Hero”: The Saga of the IAB Summit

Younger Consumers Receptive to Advertising on User-Generated Content Sites

Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults

Firefox vs. Internet Explorer: Part 2

Comscore Responds to IAB Open Letter

Comscore Cookie Deletion Study and its Implications for Internet Audience M...