Reaching Audiences in the Era of Fragmented Privacy Regulations
Throughout the month of July, Comscore will be celebrating its 25th anniversary as an innovator in modern media measurement.
We’ll be releasing a series of insights, market snapshots, historic throwbacks and events to mark each day of our Silver Jubilee.
Other highlights will include:
If you’re a partner, client or stakeholder wanting to support our celebrations as the digital OGs, get in touch here at this link.
Throughout the month we'll be highlighting some of our longest-serving Comscorians and their perspectives on our strengths as an industry innovator.
Click to Learn More About our Daily Events and Insights
Celebrating our people and innovation throughout July
To our partners, colleagues, and friends:
When Comscore was founded in 1999, our industry looked starkly different than it does today.
The year we launched, there was no Retail Media or CTV, and none of us spent time managing multiple streaming subscriptions. Netflix's monthly subscription offering was sending DVDs in the mail and people primarily watched traditional TV. Digital commerce was in its infancy, with “internet” ad spend at just $1.9 billion. In 1999, annual ad spend in the U.S. was $87.5 billion. Now it is approaching $369 billion.