- October 15 - October 16, 2018

PROGRAMMATIC I/O

New York Hilton Midtown
New York City , NY , United States

- This event has passed -

Still the original and world's largest conference dedicated to educating marketers, publishers, agencies and technologies on the latest in programmatic media management will host more than 1,500 attendees in a new venue designed to maximize the insight, networking, and energy for all.

Untangling Video Measurement

October 16 : 10:05 am - 10:45 am ET

Will there ever be a common measurement currency to measure TV, OTT and online video across numerous publishers -- one that absorbs the demands of multiple industry stakeholders? Or is such a common currency even necessary?

Add to Calendar 16-10-2018 10:05:00 16-10-2018 10:45:00 America/New_York PROGRAMMATIC I/O - Untangling Video Measurement Untangling Video Measurement

Will there ever be a common measurement currency to measure TV, OTT and online video across numerous publishers -- one that absorbs the demands of multiple industry stakeholders? Or is such a common currency even necessary?

 New York Hilton Midtown, New York City, NY, United States of America Comscore events@comscore.com false DD/MM/YYYY