Reaching Audiences in the Era of Fragmented Privacy Regulations
The IAB Video Leadership Summit (VLS) serves as the annual agenda-setting event for senior leaders across the converging TV and digital video space. This year’s event will bring together, in person over 100 invite-only participants across the marketer, media, agency, and technology industries.
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At the 2024 Video Leadership Summit of the IAB, Comscore's Renee Nelson will join this panel discussion will exploring whether the digital advertising industry is prepared to transition from a focus on reach to a comprehensive full-funnel video strategy. This session will look at the use of reach as the primary metric for video campaigns and delve into the current state of full-funnel video measurement via currently available tools and methodologies for measuring video campaign impact on various stages of the funnel - from awareness to conversion. It will also explore the challenges and solutions for integrating data from various sources to accurately attribute conversions to video campaigns.