- July 28, 2011

Exposed Facebook Fans by Worldwide Region: Starbucks, Southwest and Bing

The chart below clearly illustrates how brands may be reaching Fans across the world with brand impressions on Facebook. Starbucks has a diverse base of exposed Fans across all five global regions, with North America accounting for less than 30 percent of the total. Southwest has a more concentrated Fan base which is understandable as it is a domestic airline. Bing - a global brand - enjoys a fairly diverse Fan base, though to a lesser extent than Starbucks.

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Exposed Facebook Fans by Worldwide Region