- July 22, 2011

Google's UK Smartphone Audience Grew by 634 Percent Since May 2010

In May 2011, 42 percent of UK mobile consumers used a smartphone compared to only 27 percent a year ago. The rising adoption of smartphones in the UK has created a very competitive landscape for the top 3 mobile operating systems, Apple, Google and Symbian.

Apple has overtaken Symbian over the past year to become the top smartphone platform in the UK with 27.1 percent market share, followed by Google’s Android with 26.7 percent market share and Symbian with 22.5 percent. Android has rapidly grown its user base adding nearly 4.7 million new users over the past year, equaling a 634 percent rise. In May 2011, Android was only 0.4 percentage points short of being level with the leading smartphone platform Apple.

Note: Comscore measures how many people have used a smartphone as their primary handset. This data shows a three month average ending in May 2010 vs. May 2011 for users over the age of 13 years.

UK Smartphone Growth