2024 State of Gaming Report
An analysis of the mobile landscape taken from Comscore Mobile Advisor reveals the differences in smartphone adoption in Europe, as well as the use of apps and browsers for smartphone purchases.
Key Findings:
The ability to understand how smartphones are growing as a vital commerce channel is important for retailers to optimise the right platform experience and engage their target audience. To learn more about Comscore mobile solutions including Mobile Advisor, MobiLens, Mobile Metrix, and MMX Multi-Platform, please contact us.