- July 27, 2011

U.S. Share of Time Spent on Facebook.com by Content Section

Within Facebook, the largest portion of users’ time is spent on the individual’s homepage which features the Newsfeed. In May 2011, 27 percent of engagement on Facebook.com occurred on the homepage and Newsfeed, followed by profile viewing (21 percent), photo viewing (17 percent) and usage of apps and tools (10 percent).

For an in-depth analysis, download our latest report co-authored by Facebook: “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing”

U.S. Share of Time Spent on Facebook.com by Content Section