- November 17, 2013

Zalando Has Grown 40 Percent in Germany Over The Past Two Years

There were 48.6 million Germans who visited a retail site in September 2013 via PC or laptop, that’s 84 percent of the total internet population. In the run up to the festive season, we looked at the two year growth of the top retail sites in Germany, which showed that Zalando was the fastest growing property in this ranking. Their online audience has increased by 40 percent from 5.2 million unique visitors in September 2011 to 7.3 million in September this year.

Amazon remains the clear leader in the retail space, growing by 13 percent over the two years to 31.6 million users during September, followed by Otto in second position with 12.7 million and a growth rate of 12 percent. Idealo has seen a 26 percent surge in audience size in Germany over the years, making it the second fastest growing site in this ranking.

Retail Growth in Germany