2024 State of Gaming Report
In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Incremental Voters Reach
A Shifting Homeowners Insurance Market
Credit Card Prequalification Gives Control to the Consumers
Consumer Demand for Rich Rewards Rises
The credit card market is highly competitive, with issuers offering rich rewards for consumer spending on issuer branded cards. Previously, consumers flocked to cards that were simple – that provided...
Buy Now Pay Later (BNPL) Booms as Debt Costs Soar
A Travel Portal Renaissance
Shopping Features in Social Apps Driving the Evolution of Digital Commerce
Over the past decade, mobile has significantly transformed the digital commerce landscape and now accounts for nearly one-third of online retail spend. Retailers continue to optimize the mobile shoppi...
Consumer Trends to Know from ARF Shopper 2024
Comscore's 2024 State of Digital Commerce Report
Closed Loop Cross-Platform Audience Reach with Comscore
Top 3 Holiday Shopping Predictions for 2023