Behind the Scenes: Marketing Movies with Tim Sommerfeld

Paul Dergarabedian
Paul Dergarabedian
Senior Media Analyst
Comscore

This week host Paul Dergarabedian is joined by Tim Sommerfeld, a veteran marketing executive and creative director responsible for creating award-winning advertising campaigns for television, motion pictures and digital entertainment.

His career as a motion picture executive includes stints at Walt Disney Pictures, Sony Entertainment, New Line Cinema and Global Road. At Summit Entertainment, he was part of the marketing team responsible for launching the “Now You See Me,” “Divergent” and “RED” franchises, plus six-time Academy Award winner “The Hurt Locker,” as well as all five films of the wildly successful “Twilight Saga”.

This episode covers:

  • The intricacies of building a marketing campaign for a new movie
  • The importance of earning the trust of filmmakers and creatives
  • Dealing with unexpected changes during the development of the marketing plan
  • Actors who were collaborative and fun to work with over the years
  • Challenges/benefits of working with large ensemble casts

More from this Podcast series

#50 The Comscore Interview with Writer Neil Turitz
#49 Paul Can't Curb His Enthusiasm for Matthew Jones!
#48 An interview with Marc Cohen, Entertainment Marketing and Public Relations Executive
#47 Josh Weiss Beats the Devils!
#46 The Worlds of Sound & Cinema Collide
#45 Brock Bagby & His Family Have Been Bringing Hollywood to Your Hometown Since 1924
#44 Filmmaker Interview - Rod Rinks Director of "Made In Mexico" Joins Paul Dergarabedian
#43 The enduring cinematic and box office legacy of “Marvel’s The Avengers.”
#42 Discussing Some Universal Truths About The Movie Industry with Jim Orr
#41 What Josiah Saw
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