Behind the Scenes: Marketing Movies with Tim Sommerfeld

Paul Dergarabedian
Paul Dergarabedian
Senior Media Analyst
Comscore

This week host Paul Dergarabedian is joined by Tim Sommerfeld, a veteran marketing executive and creative director responsible for creating award-winning advertising campaigns for television, motion pictures and digital entertainment.

His career as a motion picture executive includes stints at Walt Disney Pictures, Sony Entertainment, New Line Cinema and Global Road. At Summit Entertainment, he was part of the marketing team responsible for launching the “Now You See Me,” “Divergent” and “RED” franchises, plus six-time Academy Award winner “The Hurt Locker,” as well as all five films of the wildly successful “Twilight Saga”.

This episode covers:

  • The intricacies of building a marketing campaign for a new movie
  • The importance of earning the trust of filmmakers and creatives
  • Dealing with unexpected changes during the development of the marketing plan
  • Actors who were collaborative and fun to work with over the years
  • Challenges/benefits of working with large ensemble casts

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