Consumers set up a blockbuster holiday season at the Box Office
Keep your seasonal campaigns in full bloom with our Spring Audience Guide. Read more
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Consumers set up a blockbuster holiday season...
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM...
CIMM Summit 2024
Incremental Voters Reach
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Scor...
Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive I...
Football Audience Playbook
Comscore Provides Insight into Sonoro Media’s Hispanic Audience
Comscore Digital Data Helps Advertisers Optimize Hispanic Audience Campaigns
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Parallel Decisions that Improve Campaign Accuracy and Effectiveness