2025 State of Programmatic Report
Nesta apresentação, vamos explorar os principais pontos que marcaram o cenário digital no Brasil em 2024, destacando o consumo cross-platform nos ambientes digital, social e de streaming.... Read more
Flexible by Design: Building Standards That Fit a Multi-Currency World
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
CES 2025 kicks off with Comscore
Comscore Data Divas at CES C Space
Consumers set up a blockbuster holiday season...
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Our Basketball Audience Playbook is your game plan for slam-dunking success this season.
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
CIMM's annual Summit in NYC is the flagship in-person event, that brought together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical i...
Incremental Voters Reach
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive I...
Football Audience Playbook