State of Digital Q4 2012

Among trends around the holiday season, the digital space in Q4 2012 showed impacts from events like Hurricane Sandy and the release of the iPad Mini. In this quarterly analysis, Comscore Senior Director Tiffany Walker provides key insights into the digital usage and trends that shaped Q4 2012.

Here are some of the trends covered in this presentation:

• The internet continues to grow globally with significant year-over-year growth in India at +51% and Russia at +15%.
• Joining categories like Entertainment, Search/Navigation and Social Media, Business/Finance emerged as one of the top Mobile categories in Q4.
• Despite the iPad Mini achieving an equivalent amount of visitation during its first two weeks as the iPad 3, the iPad 3 saw greater success after its release.
• 134 million Hurricane Sandy searches were done in October 2012 while websites FEMA.gov and Red Cross USA saw their highest increase in unique visitors (UVs) post Hurricane Sandy.
• In the Q4 holiday season, leading online invitation site Evite.com sees increased UVs along with hybrid invite and greeting card sites like Punchbowl, pingg and Paperless Post.