2024 State of Gaming Report
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Consider that Americans now spend nearly twice as much time with digital media as they did three years ago. The mobile revolution is causing a shift in the digital landscape, altering the habits of consumers and how businesses interact with them.
Comscore Chairman Emeritus and Co-Founder, Gian Fulgoni, was recently featured as a speaker for the Kellstadt Marketing Group (KMG) at DePaul University, delivering this presentation on how to market to the consumer in today’s rapidly changing digital world. The presentation covers the full spectrum of digital topics including the new path to purchase, mobile and multi-platform trends, the potential of TV/video, issues in digital advertising and more.
Some of the key takeaways were:
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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