Captivating the Consumer in a Digital World

Consider that Americans now spend nearly twice as much time with digital media as they did three years ago. The mobile revolution is causing a shift in the digital landscape, altering the habits of consumers and how businesses interact with them.

Comscore Chairman Emeritus and Co-Founder, Gian Fulgoni, was recently featured as a speaker for the Kellstadt Marketing Group (KMG) at DePaul University, delivering this presentation on how to market to the consumer in today’s rapidly changing digital world. The presentation covers the full spectrum of digital topics including the new path to purchase, mobile and multi-platform trends, the potential of TV/video, issues in digital advertising and more.

Some of the key takeaways were:

• The rapid shift to mobile means the future of marketing is multi-platform.
• Social Media will have a disproportionate influence on how the digital media industry evolves.
• The U.S. digital media sector is expanding as advertising measurement and mobile monetization improve.